To support Pocketalk’s expansion and position it as a must-have translation tool, I led a comprehensive influencer marketing strategy designed to boost visibility, educate new audiences, and drive digital engagement. We activated creators across travel, lifestyle, education, and tech verticals—leveraging both organic reviews and cross-promotional campaigns to maximize reach.

Strategic giveaways with top-performing partners and evergreen ambassador relationships helped establish Pocketalk’s market presence and fuel consistent audience growth.

Campaign Impact:

• 2M+ impressions on influencer-generated content

• 182% net follower growth on Instagram from giveaways and strategic partnerships

• 50+ pieces of high-quality content created by influencers

• 42% Amazon market share during a key holiday season

• Featured in Oprah’s Holiday Gift Guide and Parents Magazine’s Best of CES