To introduce Restoration Hardware’s newest gallery to the Minneapolis market, I led a two-pronged launch campaign designed to build buzz and elevate the Twin Cities as a destination for premium, consumer-facing brands. The activation included a high-profile grand opening event and a curated influencer brunch, both designed to maximize earned media and social amplification in a short window.

My work included managing all logistics tied to influencer participation—from guest list curation and media coordination to experience design and day-of execution—ensuring content captured at the events aligned with RH’s elevated brand aesthetic and reached key consumer audiences. Campaign highlights:

• 30+ influencers secured to attend and create content at the opening event including pro athletes, lifestyle influencers and Twin Cities content creators.

• 3.4M influencer impressions via Instagram

• 8.6M media impressions from regional press coverage

• 25+ placements across print, digital, and broadcast outlets

• Positioned RH as a cultural anchor in a new market while driving local buzz and attendance